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Quick Update E-Newsletter

January 2008

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In this issue:

Industry News Update
Renew Your PIA Membership for 2008
2008 Officers and Directors
Interested in Hosting a PIA Intern This Summer?
A Belated Gift from the NFIP
Department of Insurance Begins New Requirement for Identification Numbers on CE Forms
PIA Uses Technology to Enhance Research Activities in 2008
PIA's Technology Survey Available
Minimum Wage Increased on Jan. 1

Featured Benefits
6th Sense Proposals
Hold It Systems
PIA Members Have Access to a Variety of Insurance Plans Available Through Unimerica Insurance Company
Agency Ideas
Monster.com

Education Update
2008 PIA Education Schedule
Reality CE Schedule
E&O Schedule
CISR Schedule
CIC Schedule
Pre-Licensing Schedule



Industry News Update





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2008 Officers and Directors
PIA of Ohio's officers and members of the board of directors this year are as follows:

President: Terry Kelso, CPCU, CPIA - Associated Insurance Agencies, Inc., Westerville
President-Elect: Doug Fox, CIC - Diversified Insurance Service, LLC, Toledo
Secretary: John E. Burtch - American Agency Inc., Columbus
Treasurer: Mike Grushon, CIC, CRM - Thomas and Grushon Agency, Bellbrook
Past President: David C. Kotary, CPIA - Benchmark Insurance Agency, Westerville 

PIA would like to welcome this year's newest member of the board, Tom Baker of Baker & Associates Insurance Agency in Hilliard.

To view a complete directory of the board, click here.

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Interested in Hosting a PIA Intern This Summer?
PIA is preparing for its third year of the summer internship program. The internship is designed to increase visibility of the independent agency system as a career opportunity for college students and young professionals. The internship consists of students spending half the program with a carrier and half with a PIA member agency to gain a well-rounded view of the insurance industry. Is your agency interested in hosting an intern this summer? This year's program starts with intern orientation on May 28, and interns will be placed with agencies for five weeks - from July 7 through Aug. 7.

To host an intern, agencies are responsible for an intern salary fee of $2,000. PIA can bill the agency on a bi-weekly basis, or the agency can pay the full $2,000 fee at the start of the program.

For more information, contact Vicki Rich, PIA Internship Task Force Staff Liaison, at Vicki@ohiopia.com or (800) 555-1742, ext.1501.

Contact us today to let us know your interest!

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A Belated Gift from The National Flood Insurance Program
Jerry T. Hargrove, JD, CIC, CPIA, SCLA, FCLA, LICS, PICS
Insurance Litigation Counselors

Almost five years ago Insurance Litigation Counselors (ILC) was involved in the defense of an agent who had sold a tenant a NFIP flood policy, including coverage for improvement and betterments to the leased premises. The lease made the tenant responsible for loss by flood but did not require flood insurance. The agent, finding that his client was responsible in spite of no requirement to insure the peril, offered the client flood coverage through the NFIP WYO program. The client instructed the agent to secure coverage for personal property and the improvements and betterments for which he was responsible. The value of the improvements were far in excess of the 10% extended from the purchased personal property limit. Thus, the agent sold a specific limit for the improvements to the building and the WYO company issued the policy.

A few months after the policy was issued a flood damaged the building and personal property and the client made a claim through the WYO company. Upon investigation the WYO company denied the coverage for the building damage except for offering 10% of the personal property limit. This was less than 3% of the loss to the building. The WYO company advised the insured, that according to the NFIP, the claim could not be paid because the named insured did not have an insurable interest in the building.

The insured's attorney advised the insured client to sue the agent for selling him a policy under which he could not collect. The insured was reluctant because he felt the agent was trying to protect him. The attorney prevailed.

As ILC got involved NFIP advised that Federal Law did not allow the tenant to purchase building coverage. A policy had to be in the name of the owner. Upon advising the WYO/NFIP that no such clause existed in the law, ILC was told that response was a mistake, the prohibition was in the manual. Long story short, it was not. To make matters worse, an email to several WYO companies and Ask the Expert at NFIP delivered differing advice on whether you could or could not write the policy in a tenant's name. In fact, NFIP personnel indicated that they followed the typical interpretation of insurable interest - exposure to economic loss as a result of a loss. Regardless, the NFIP would not move off its position and litigation ensued. Fortunately, the agent prevailed but at a cost in dollars, time and disruptive trauma.

ILC asked the National PIA liaison with NFIP, Ms. Rita Hollada, to see what could be done to stop this from being a problem for agents and insureds in the future. She was told that it would be considered and addressed in a coming manual update. The NFIP has finally gotten around to clearing up the issue in the October 1, 2007 manual update. The manual now reads as follows:

"A tenant may purchase higher limits of coverage for improvements and betterments under the building coverage if the lease agreement with building owner:

· Requires that the tenant purchase insurance coverage for the tenant's improvements and betterments that are made or acquired; and [Notice this is an "and" not an "or." It requires not that the tenant merely be responsible for the damage, but that the lease require flood insurance.]

· States that the tenant is responsible for the repair of the building and/or improvements and betterments that become damaged.

Duplicate coverage is not permitted under the NFIP, so only one policy can be issued for building coverage, and the amount of building coverage cannot exceed the maximum allowable under the Act. The policy may be issued either in the name of the building owner or in the names of the building owner and the tenant." [emphasis added]

Note that the exact wording does not allow the policy to be just in the name of the tenant. Thus, NFIP is not willing to give up the issue on the basis of an insurable interest due to the possibility of economic loss.

ILC's opinion is that a building owner would better serve its interest by buying the policy in the name reflected on the property deed. If the tenant is then required to pay some or all the premium that can be addressed in the lease. The owner will then have control over the settlement process with NFIP/WYO. Of course, the tenant must make sure the lease addresses how loss proceeds are allocated on its behalf for repair/replacement for improvements and betterments made by the tenant or running with the lease.

It took almost five years for the wheel to turn on this issue. At least now agents have guidance on how to handle this situation.

Practice Safe Insurance!

The information presented herein is for informational purposes only. Opinions expressed are those of the author, editors, and others, and are not presented as legal advice or recommendations. Readers should seek professional advice before taking action or making decisions based on the issues herein addressed. This article may be copied and distributed in printed form as long as all text is copied without modification, the article is not distributed for profit and contains the Insurance Litigation Counselors and Professional Insurance Agents of Georgia copyright notice.

Copyright, 2007, (c) Insurance Litigation Counselors and Professional Insurance Agents of Georgia

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Department of Insurance Begins New Requirement for Identification Numbers on CE Forms
On Jan. 1, the Ohio Department of Insurance (ODI) began requiring that an agent's National Producer Number (NPN) be included on all forms related to CE credit. The NPN number will be used instead of Social Security Numbers, because the department feels this will better protect agents' identities. The use of NPN for all continuing education-related documents is mandatory. Any 2008 PIA classes you sign up for require that you put your NPN number on the registration form.

Finding your NPN
The insurance department has sent letters to all licensed agents (who have accurate addresses on file with the department). Those letters contain agents' NPN numbers. Agents may also obtain their NPN at the following links:

Ohio Department of Insurance Web site

National Insurance Producer Registry Web site

Questions about the Change?
Insurance agents who have questions concerning the department's new policy can contact ODI's Licensing Division at (614) 644-2665 or visit
www.ohioinsurance.gov.

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PIA Uses Technology to Enhance Research Activities in 2008
PIA has always focused on the collection and analysis of information to better meet the needs of our members and others in the insurance industry. Historically, we have conducted traditional style focus groups as a way to collect information from the front lines. As effective as this way of gathering data is, it also presents some challenges, such as travel and cost issues, for both PIA and the focus group participants.

Fortunately, technology continues to provide us with opportunities to improve the way we do things, including the way we collect information. During 2008, PIA will be taking advantage of a new research method known as a "Bulletin Board Focus Group" (BBFG) to collect information about the challenges and issues facing independent insurance agents. PIA will also conduct some traditional focus groups in 2008.

A BBFG is a new, cutting-edge way to conduct research with busy people like you. It is an online discussion group that consists of 10 to 15 participants and a moderator. Generally, a BBFG session occurs over a two to three day period. The topic of discussion is posted on a secure Web site, and you can log in throughout the day at your convenience and take part in the discussion. Just like traditional focus groups, these bulletin board discussions allow you to "talk" with others who are also independent insurance agents. They are, essentially, a private online forum in which users can share information, ideas and opinions. You can think of it as if you were having a conversation via e-mail or better yet, a conversation in an online chat room. The difference is that the discussion in the BBFG is guided by a series of specific questions posed by the moderator.

There are several advantages to this method of gathering information:

  • It provides for a more robust discussion of the topic because it occurs over two to three days instead of just two hours
  • It removes geographic barriers and allows for participation from agents across the state simultaneously
  • It allows PIA to gather more data in a quicker, easier way.

So, if you receive an invitation from PIA in the coming months to participate in one of these online groups, please seriously consider doing so. Your participation will help PIA learn how we, as your professional association, can better respond to your needs and help you with your business.

Already interested in participating? If so, send an e-mail stating your interest to Paul Davis, PIA's Marketing Coordinator.

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PIA's Technology Survey Available
Last year, PIA surveyed its members on the topic of technology. The survey results provide valuable data on the level of technology use and automation among PIA's members. This data covers topics as varied as the level of use of agency management systems to paper versus electronic files and even the connection between agency automation and agency perpetuation. Technology and automation allow you to deliver the services your customers want when they want them, while also streamlining your business processes for increased efficiency and higher profits. Now you can see how other independent agents use technology and automation in their agencies. To find out where your fellow agents stand on this important issue, download the survey results here.

You will need your member username and password to retrieve this information. Call PIA's Resource Center at (800) 555-1742 if you need your username and password.

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Minimum Wage Increased on Jan. 1
On Jan. 1, 2008, Ohio's minimum wage increased from $6.85 per hour to $7 per hour. The wage will automatically be increased each year based on the U.S. Consumer Price Index according to the rate of inflation. As a result of the passage of State Issue 2 and the Ohio Minimum Wage Act in 2006, a minimum wage rate was established. Employers subject to the federal Fair Labor Standards Act's minimum wage provisions operating in Ohio are required to pay Ohio's minimum wage rate since it is greater than the federal minimum wage of $5.85 per hour. Family members of family-owned and operated business are exempt from the Ohio Minimum Wage Act. Ohio employers subject to the Fair Labor Standards Act must post the federal as well as the Ohio minimum wage notice in a conspicuous place.

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Featured Benefits

6th Sense Proposals
This incredible software makes it easy to explain proposals to your clients! It will help you close more sales, educate prospects and make better use of your time. By using high-impact graphics, this easy-to-use program will automatically create a presentation that your clients will understand. PIA members are eligible for a significant discount!

For more information, call Preston Diamond at (828) 274-0959 and identify yourself as a PIA member.

Visit 6th Sense Insurance Proposals' Web site.

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HOLD IT Systems
Are you taking advantage of the time your clients are on hold, or are they listening to dead air? Statistics show that 88 percent of callers prefer on-hold messages to other options. HOLD IT Systems can provide script writing, multiple voice talent and a variety of music and sound effects. PIA members are eligible for significant discounts! Click here to visit HOLD IT Systems Web site for more information.

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PIA 
Members Have Access to a Variety of Insurance Plans Available Through Unimerica Insurance Company

  • Short-Term Disability
    This plan can help replace up to 75 percent of your income for up to 30 months if you are unable to perform the material and substantial duties of your occupation. You may choose up to $1,500 per month.
     
  • Long-Term Disability
    (NOT MEDICALLY UNDERWRITTEN)
    Consider how you would manage if a long-term disability reduced your earning power. If you become disabled, this plan can help replace up to 60 percent of your lost income on the base plan and up to 100 percent in the event of a catastrophic disability. The base plan offers monthly benefit amounts from $200 to $8,000. The optional catastrophic disability plan can provide up to $3,200 per month. There is no medical underwriting, however, disability income benefits are subject to a pre-existing condition limitation.

  • Term Life Insurance
    Help provide for your family if the unthinkable should occur. The Basic Term Life Program offers coverage up to $50,000 with no medical underwriting when the employer pays 100 percent of premium and all employees are enrolled. Through the Voluntary Term Life Plan, PIA members and their employees can choose flexible face amounts of up to $300,000. Dependent coverage amounts are available up to $100,000 for spouses and $3,000 for children. The Voluntary Term Life Plan and the Dependent Term Life Plan are underwritten by Unimerica Insurance Company.

To get started with any of these products, contact the plan administrator at (800) 336-4759 or visit their Web site at www.piatrust.com.

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Agency Ideas

PIA members save on sales tools to grow their agencies.


  • Save 20 percent on a one-year subscription to Agency Ideas (R) sales and marketing newsletter. Each issue contains ideas for effective prospecting, cross-selling and closing for personal and commercial accounts. Regular price for six issues is $108. PIA members pay only $86.

  • Cross-Sell Flip Charts™ for CSRs. Learn how to convert incoming calls into profitable sales. Deluxe personal lines chart is $30 and commercial lines chart is $20.

  • Save $20 on the complete Personal Lines CSR Cross-Sell Program™. This package includes a 24-page Manager's Guidebook, Personal Lines Flip-Charts and Cross-Sell Calculator™ CD software. Regular price is $199. PIA members pay only $179.

  • Save on powerful producer software. Use Producer P&L™ to determine P&C agent compensation and bottom line profitability. Regular price is $149. PIA members pay only $129. Use Set & Track™ to establish and monitor prospecting and sales goals. Regular price is $249. PIA members pay only $229.

More great products are available at a discount to PIA members. To learn more, download the Agency Ideas catalog and order form. You can also place an order by calling (800) 724-1435 or by visiting www.agencyideas.com.

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Looking for Quality Employees?
PIA Offers Member Discount on Popular Job Search Site, www.monster.com
PIA agency members now qualify for a $200 discount on job postings at Monster.com. Regular pricing for an employment ad is $375, but PIA agency members can post job ads for only $175. Ads include one search area and one listing. Ads will post within 24 hours of being submitted to Monster.com and will run for 60 days.

To get started, please contact Laura Boley at (800) 555-1742 or laura@ohiopia.com.

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The above benefits are offered through The Ohio PIA Service Corporation, a wholly-owned subsidiary of Professional Insurance Agents Association of Ohio, Inc.










Education Update



The 2008 PIA Education Schedule is now available. To view the schedule of classes, click on the links below.

CISR Program
CIC Program
E&O Seminars
Pre-Licensing
Reality CE
Lunch 'N' Learn

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Upcoming Reality CE Classes


Identifying Clients' Needs in Today's Insurance Environment
In this fast-paced world, demands are changing - and that includes what your clients may think they get by turning to fast, available insurance service. In reality, they might need advice about a risk they didn't know they had. This course will teach you the best techniques to properly identify, evaluate and meet your clients' insurance needs in today's insurance environment. Learn more about the variety of options for conducting thorough risk analysis, improving account development and retention, and enhancing customer relations through the effective use of automation. Marketing yourself and meeting their particular needs not only retains your clients; it builds loyalty.

Course topics include: generational characteristics; evaluating the clients' needs; account development and retention; and structuring the insurance program.

About the instructor:
Mark Reilly, CPCU, CIC, CRM, has been in the insurance business for more than 25 years. A highly-regarded instructor for PIA, he earned PIA's 2006 Jack V. Hedges Educator of the Year award. He has taught subjects ranging from commercial lines to management issues such as planning; mergers and acquisitions; organization and workflows; and is one of the errors and omissions instructors for PIA.

Mark is also a past president of PIA and earned PIA's 2007 Industry Person of the Year award for his work with PIA's stellar internship program.

Columbus
February 21

Registration Fee: $79 PIA member/$99 non-member
CE Credit: Four hours (exam not required for CE credit)
Level: Intermediate-level course

To register online, click on the class date above.
To download a registration form,
click here.

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Upcoming E&O Classes


E&O for CSRs: Meeting the Challenge
This course was designed to teach you how to uncover and handle E&O loss exposures in today's technical and fast-paced business environment. In addition to discussing the E&O exposure, this seminar will discuss the reason E&O claims occur, proper documentation, outlining positive practices to minimize errors and omission claims and reducing coverage gaps in the insured's insurance program. This course isn't only for CSRs - agency principals and producers can benefit from this program as well.

About the instructor:
Mark Reilly, CPCU, CIC, CRM, has been in the insurance business for more than 25 years. A highly-regarded instructor for PIA, he earned PIA's 2006 Jack V. Hedges Educator of the Year award. He has taught subjects ranging from commercial lines to management issues such as planning; mergers and acquisitions and organization and workflows.

Mark is also a past president of PIA and earned PIA's 2007 Industry Person of the Year award for his work with PIA's stellar internship program.

Columbus
March 4

Registration Fee: $69 for members/$79 for non-members
CE Credit: Four hours (exam not required for CE credit)
Level: Intermediate-level course

To register online, click on the class date above.
To download a registration form, click here.

This seminar is sponsored by Utica Mutual Insurance Company.



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Upcoming CISR Classes



Dayton/Lima
Personal Residential
February 26


Registration Fee: $155 per person (add $8 if you need OH CE)
CE Credit: Eight hours for each class (exam not required for CE credit)
Level: Intermediate-level course

To register online, click on the class date above.
To download a registration form,
click here.

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Upcoming CIC Institutes      




Columbus
Graduate Seminar*
February 6-8

Registration Fee: $390 per person for regular institutes (add $20 if you need OH CE)
CE Credit: 20 hours for each institute (exam not required for CE credit)
Level: Advanced-level course
*James K. Ruble Graduate Seminars are for CIC designation holders only.

To register online, click on the class date above.
To download a registration form,
click here.

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Upcoming Pre-Licensing Classes


Columbus

Feb. 21-23 and Feb. 28-March 1

Registration Fee
: $249 per PIA member/$274 per non-member
CE Credit: There is no CE credit for agent licensing classes
Level: Introductory-level course

To register online, click on the class date above.
To download a registration form, click here.

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